Privacy policy

💎 PRIVACY POLICY

Last updated: April 23, 2026

PHUMI (“we”, “us”, or “our”) operates this website and online store to provide a curated shopping experience. This Privacy Policy explains how we collect, use, and protect your personal information in accordance with the Protection of Personal Information Act (POPIA), 2013.

By using our website and services, you agree to the collection and use of information as described below.

1. INFORMATION WE COLLECT

We may collect the following personal information when you interact with our store:

Contact information: Name, email address, phone number, billing and shipping address
Order information: Products purchased, transaction history, returns or exchanges
Payment information: Payment method and transaction details (processed securely via third-party payment providers)
Device information: IP address, browser type, and how you interact with our website
Communication data: Messages sent to our support or email inquiries

We collect this information directly from you or automatically through our website.

2. HOW WE USE YOUR INFORMATION

We use your information to:

Process and fulfill orders
Arrange shipping and delivery
Provide customer support
Improve our website and shopping experience
Send order updates and important service messages
Send marketing communications (only if you have opted in)
Prevent fraud and ensure secure transactions

3. SHARING YOUR INFORMATION

We do not sell your personal information.

We may share your information only with trusted third parties who help us operate our business, such as:

Payment processors
Courier and delivery services
Website and IT service providers
Marketing platforms (if you opt in to marketing)

All third parties are required to handle your information securely and in compliance with applicable data protection laws.

4. COOKIES & TRACKING TECHNOLOGIES

We use cookies and similar technologies to improve your browsing experience, analyze website performance, and support marketing activities such as advertising on platforms like Meta and Google.

You may disable cookies in your browser settings, but some features of the website may not function properly.

5. DATA SECURITY & RETENTION

We take reasonable technical and organisational measures to protect your personal information.

Your data is stored securely and retained only for as long as necessary to:

Fulfill your order
Comply with legal obligations
Resolve disputes
Improve our services

6. YOUR RIGHTS UNDER POPIA

You have the right to:

Request access to your personal information
Request correction of inaccurate information
Request deletion of your personal information (where legally applicable)
Object to processing for marketing purposes

To exercise your rights, contact us at:

📧 hello@phumi.co.za

We may need to verify your identity before processing your request.

7. CHILDREN’S PRIVACY

Our website and services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors.

8. INTERNATIONAL DATA TRANSFERS

Some of our service providers may process data outside of South Africa. Where this occurs, we ensure appropriate safeguards are in place to protect your information in line with POPIA requirements.